Designing Communications and Change Reinforcement
ENB-P03 · Practitioner level · ~120 min
Capabilities
- C2Problem Framing and Use-Case Judgment
- C6Responsible, Secure, and Appropriate Use
- C7Workflow and Human-Oversight Design
Source
- Original practice guidance — editorial review required.
Profiles: enabler
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Activity: Three-Lens Classifier
Classify each system with the three lenses. When information is missing, choose "Cannot determine" and note what you would need. Then reveal the suggested answers and check your automation-vs-AI calls.
| System | How it operates | What it does | Where it sits |
|---|---|---|---|
| Mail merge | |||
| Spam filter | |||
| Recommendation engine | |||
| Chatbot | |||
| Rules-based approval | |||
| Tool-using agent |
Activity: AI Landscape Map
Pick one AI product you use or have observed. Fill in the eight dimensions. Then export your map — it becomes the core of your checkpoint submission.
Activity: Task Scorer
List up to ten recurring tasks. Score each 1–5 on potential value (would AI plausibly improve the net result?), risk (consequence of error, data sensitivity), and verification effort (cost to confirm the output is right). Reject at least two tasks — an honest rejection is part of the method, not a failure.
Scoring: 1 = very low · 3 = moderate · 5 = very high. For verification effort, 5 means it would cost a lot to check the output.
| Task | Value (1–5) | Risk (1–5) | Verification effort (1–5) | Decision |
|---|---|---|---|---|
The three lenses — look at any system through all three
How it operates
Rules someone wrote, patterns learned from data, or a hybrid.
What it does
The action: predict, classify, detect, recommend, generate, retrieve, act.
Where it sits
The layer: model, data source, application, connected tool, workflow, human checkpoint.
One chat box can hide all three at once. Separate them before judging the system.
Worked example — "The AI answered the ticket" is five components
Classify
request type
Retrieve
policy doc
Draft
reply
Route
rules
Human
checkpoint
Five different components, each a place where incorrect data or weak oversight can cause harm. The sentence hides all of them.
The equation that decides
Low verification cost → good first use
Summarizing your own notes. You already know what's right — checking is cheap.
High verification cost → avoid first
Summarizing unfamiliar legal terms. You'd have to verify every claim — the checking is the real work.
An unpleasant task is not automatically an AI-suitable task. Run the equation first.
Review · flashcard
Flip each card, say the answer out loud first, then check.
Your takeaway card — what to keep from this module
- 1segment messages, communicate value and boundaries, equip managers, sequence reinforcement, create two-way feedback, and respond to concern without hype or dismissal.
- 2Communication answers: why this matters, what changes now, what does not, what is expected, what is prohibited, where to learn, where to get help, and how feedback affects decisions.
- 3Managers need conversation guides and decision support, not only forwarded announcements.
- 4Deliverable: Create a Change Communication Journey for one initiative.
Try it yourself · Apply ENB-P03 — do the real task
This experiment takes the ENB-P03 Apply step into your own work with the AI tools you actually have.
Pick your tool (to confirm what's available — the method works with any)
Tip: open ChatGPT (free) (chatgpt.com — free tier, no login needed for most use) in a new tab to begin.
Do the task the current way — no AI. Time it, and note errors or rework. This is your baseline.
Now produce the ENB-P03 deliverable with your AI tool. Use a real prompt with your goal, context, and constraints.
Here is my task: Create a Change Communication Journey for one initiative.. My goal is [goal]. Context: [what the AI needs to know]. Constraints: [limits, format, tone, length]. Produce the deliverable, and tell me where you are not certain.
Verify the AI output using the module's evaluation criteria: Check audience, timing, action, honesty, manager support, feedback, accessibility, and consistency with actual policy. Time the verification.
Compare baseline vs AI honestly. Run: net value = benefit − (setup + review + correction + tool + switching).
Record what you observed